There are 3 value propositions that Loan
Officers claim make them “different:”
- Good service
- Fast closing
- Low rates
…if that’s what
every Mortgage Professional is saying, how does it make anyone different?
Lori Richardson has leveraged Art of Homeownership
to be able to create a value proposition that she can easily and impact fully communicate with
her clients. She has always been proud of the way she serves clients, but this has taken it to
a whole new level.
“Every area of my business is better because
of Art of Homeownership. The areas where we’ve seen the biggest impact are:
- The client presentation; Saying “this is
what we’re going to provide you” and having it make logical sense to them.
- Helping agents understand how it’s a
completely different experience and how it will create value for their
clients rather than staying in front of them with monthly recipes.
- Confidence. Knowing that
we are absolutely the best lender for each client because we will meet them where they are
and help them reach their goals.”
If you think your value proposition stands out
from other Mortgage Professionals, ask yourself, “Can any other lender in my market say the
same thing?”
